Part 1- Four (4) Online Marketing Guarantees

1) Organic Listings- Top 20 of SERPs

Submitting your website to Search Engines is not nearly as difficult as achieving a top 20 position; and keeping it. Top 10 is ideal; but, a spot in the first two SERPs will generate more traffic for your website.

2) Sponsored Listing- Search Engine Advertising

This practice involves promoting your business on Search Engines and ensuring a visible spot on the first two pages; if your budget allows. Nevertheless, it is considered a certain way to gain additional exposure for your business.

3) Local Search

More and more online consumers are utilizing the Search Engine to locate “brick and mortar” retailers and service providers in their area.

4) Top Rankings in the SERPs- There are no guarantees.

Top organic rankings are difficult to achieve; and even harder to keep. This is because it is the Search Engines that dictate the algorithms that govern the results. Google has always maintained that you cannot buy first place. There are Search Engine Marketing companies out there that would likely argue this.

We are the Corporate Image Consultants

This entry was posted on Thursday, June 12th, 2008 at 1:44 am and is filed under Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.