The next time you use a search engine, look carefully for your own web site.
What search words should bring consumers to your web site? Is your web site listed in those search results?
Without utilizing Search Engine Optimization (SEO) it is as if motivated consumers are driving past your store; without even knowing it’s there.

Why is SEO for small business important?

Imagine if consumers couldn’t find your place of business, or even your telephone number.  Business traffic would slow to a crawl and the doors would eventually close.  The same thing can happen to your web site.

“We include our web site address on all of our traditional advertisements“.

This is an excellent practice; however, ask yourself:

- Was it the right radio station, newspaper or consumer mailing address?

- Was the message received at the right time?

- Is your web address memorable enough to correctly recall later?

Regrettably, when utilizing the traditional forms of advertising, potential customers must be in the right pace, at the right time; to hear or see your costly ad.

On the other hand, Search engines, are readily available to motivated consumers 24-7, and with a “click” of a mouse; a wealth of information is at their fingertips.  Search Engine Optimization can ensure that your business is showcased to the consumers that need to see…when they want to see it.

I recommend the following practices be performed at the beginning of your online marketing campaign:

1. Identify your current/potential customers; and related demographics
2. Identify the strengths and weaknesses of your existing online presence
3. Research your targeted Keywords and phrases
4. Identify your competitors
5. Create Meta Tags; including a Keyword rich description
6. Optimize Home page text and images
7. Hand-submit your web site to Google, Yahoo!, MSN and DMOZ

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